Linking to social media
It is important to link your content to social media and for some social media this is easy and others it is a little tricky. How you design your network should be carefully considered. There are lots of methods to do this in both CMS and Development sites. Here is my opinion as to what should work for you without compromising your copyright on your unique images, etc.
It totally depends on where you do business – if it is on your own website – you most likely would want to direct people from the Social sites to an interesting article, image or story with a call to action link to a product or event page on your site – then as they filter through – you invite them (forcefully) to get them to subscribe to your own site. The contacts you make on Social Media are based on shared content that you are giving license to FB to use again without asking. I think therefore it is better if your content is posted here (where you do have clear copyright rights and branding) and social media links
The contacts you make on Social Media are thus collected into a subscriber mailing list you can build and own.
Shared content posted directly to social media may give perpetual license to the social site for your work (this includes Facebook, Twitter and many others).
I think therefore it is better if your content is posted under your own domain first before sharing. Not only do you have clear copyright and branding but you can measure results and send people into your sales funnel. ) and social media links
Yes, you should have social media links into all sorts of pages or posts on your website. On my special interest blogs – I automatically link new posts to make a FB Group Post. As I build a following on my FB Group with low friction I can also setup FB shop pages using Shopify – but if content is linked back to my website and my website works – then I can sell without paying 30% commission and declare my copyright (so that any use by Facebook is limited to one of say ten images, the prospect of copyright infringement based on is balanced against your need to promote.
It makes sense to put up your promotional image as the Featured image of your post, and then FB share the post after you have checked it at least twice in different browsers Incognito or Private mode.
When you have categories in your website that take posts and automatically your new posts are shared across all your social media you have saved yourself tons of time. But always check the post on your site before you consider sharing it and then share it on Twitter first so you can check what happens when the link is clicked. Your penultimate hare should be on FB and then the last with Google Plus – but leave the last for a day – as it is most likely to work based on other links. You could do one share per day to each social media and
You could do one share per day to each social media and guage the effect on your site. If you are at that level, then ask for full admin rights (newbies be warned: you will not learn much in admin mode), and you will be able to view stats. You will also be able to disable your site by accident so please be a WordPress wizard when you ask. It will save a lot of time and cost.
